![](https://static.wixstatic.com/media/47f758_e496ec1f028345faa9d3dd45aeb84807f000.jpg/v1/fill/w_980,h_551,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/47f758_e496ec1f028345faa9d3dd45aeb84807f000.jpg)
IAM
Interior Design
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Business Strategy & Branding
A new brand platform that includes a brand identity and a play book that will explain how she should maneuver her brand in the network community in order to flourish
Concept
We created a concept movie for our client that express her way of looking at the world. A first step in order to communicate her new brand
![Untitled.png](https://static.wixstatic.com/media/47f758_116b4e2663004236bda31760c2b6e784~mv2.png/v1/fill/w_279,h_279,al_c,lg_1,q_85,enc_avif,quality_auto/Untitled.png)
Playbook
a book that will explain not only the brand identity but will also give her the steps by step to create and effective impact on the interior design community and on her potential customers.
![IAM_Playbook_Page_10.jpg](https://static.wixstatic.com/media/47f758_831d6182d7cd4745888b5debf5f8b1df~mv2.jpg/v1/crop/x_93,y_166,w_1408,h_1286/fill/w_460,h_420,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IAM_Playbook_Page_10.jpg)
Brand
color, font, voice, layout…..
Here we have fixed for our client everything she should need in order to maintain the same approach when she will release anything to the network.
![IAM_Playbook_Page_12.jpg](https://static.wixstatic.com/media/47f758_fef9c8ddec4e42d78a0f0e9b97b0b3ad~mv2.jpg/v1/crop/x_88,y_0,w_1654,h_1654/fill/w_460,h_460,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IAM_Playbook_Page_12.jpg)
Strategy
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Here we have planned for our client an strategy for the first year ,where we call her to establish herself as a company that have a vision with a stable statement.
![IAM_Playbook_Page_20.jpg](https://static.wixstatic.com/media/47f758_c78426edb77a42cca57ca26a9610f179~mv2.jpg/v1/crop/x_143,y_0,w_1654,h_1654/fill/w_460,h_460,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IAM_Playbook_Page_20.jpg)
Brand Platform
The brand platform is the core of your company. If your brand is a human body, then this platform is the heart. All the different parts come together to form a living and breathing organism.
![IAM_Playbook_Page_06-1.jpg](https://static.wixstatic.com/media/47f758_ab74d3ad79c54c22992fd54cf12cd47f~mv2.jpg/v1/crop/x_0,y_139,w_3199,h_2921/fill/w_460,h_420,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IAM_Playbook_Page_06-1.jpg)
Digital Media
Images of your work, your work in progress, and everything that inspires, should be uploaded on Pinterest, Instagram, and your image blog, your Tumblr.
![IAM_Playbook_Page_23.jpg](https://static.wixstatic.com/media/47f758_facfa1f42d4a488ba8c35d527e7c8811~mv2.jpg/v1/crop/x_606,y_0,w_2083,h_1901/fill/w_460,h_420,al_c,q_80,usm_0.66_1.00_0.01,enc_avif,quality_auto/IAM_Playbook_Page_23.jpg)