Swedish Fashion Council

communicate trends
UI / UX Design

Brief

Want a profitable digital solution to sell trends guides.

Re-Brief

A digital solution to communicate trends in a profitable way

User Research

We started with user research in order to understand what are the frictions points SFC clients facing everyday in the fashion industry.

We sent some surveys to SFC clients In order to understand their current product. quality and quantity.

Conducted co-creation workshop with our share holders, costumers and their clients.

Here we have created several personas, investigate their journey, extract fictions points and insights.

Extract insights to every user group.

First of all we selected only those features that were crucial, Minimum Viable product.

First we created hand sketch prototypes

Prototyping using different test programs.

Creating high fidelity first version of our prototype.