Strategy, UI/UX

Brief
Help 20-40 years old, get fast, relevant and interesting world news.

Research

20-40 year olds are consuming media mainly via the web and mobile devices.
The top two activities on mobile devices are email and social networking.

20-40 year olds are consuming NEWS on their mobile devices.

They are compiling their news from multiple news sources.

Is a way to demonstrate “knowledge” and “worldliness” in their social circles.

Personalize news content

Deliver content in relevant formats

Capitalize on social value of news

Emphasize “knowledge” in their social circles.

Highlight content rather than correspondents