WWF
GLOBAL EXPEDITION
Brief
How might we trigger reactions from people so they feel empowered to get engaged?
IDEATION
Researching and conclude insights av our idea. Global Expedition is a campaign. the donator get an overview of what impact his contribution could actually do.
IDEA
Global Expedition app is inspired by the Google Earth function. You can easily zoom in and out around the whole globe to find different WWF projects.
VISOALIZATION
When viewing a specific project.
The donator can see how the project would look like.
before or in the future, with or without any donations. with the help of a timeline.
ACTION
In Global Expedition app there are two scroll functions. one for the timeline and one for the
amount of the donation.
The donator can get a perspective of what a donation can lead to. how actually his donation help this project.
CALL TO DONATE
call for donate!!!
a strong and emotional imagery.
reach out to people’s feelings.
GET INVOLVED
After the donator adjusts the amount.
a pop up button shows up saying,
"Get involved", if clicked, it takes the user to the donation form.
