WWF
GLOBAL EXPEDITION
Brief
How might we trigger reactions from people so they feel empowered to get engaged?
IDEATION
Global Expedition is a campaign where you get an overview of what impact your contribution could actually do.
IDEA
The app is inspired by the Google Earth function. You can easily zoom in and out around the whole globe to find different WWF projects.
VISOALIZATION
When viewing a specific project you can see how the world looked before and what it will look like in the future with or without any donations, with the help of a timeline.
ACTION
In total there are two scroll functions, one for the timeline and one for the
Amount of the donation.
In this way the user can get a perspective of what a donation can lead to.
CALL TO DONATE
This is where we decided to put very strong and emotional imagery where we
reach out to people’s feelings.
GET INVOLVED
When the user adjusts the amount, a pop up button shows up saying,
"Get involved", if clicked, it takes the user to the donation form.
