WWF
GLOBAL EXPEDITION
Brief
How might we trigger reactions from people so they feel empowered to get engaged?
IDEATION
Researching and conclude insights av our idea. Global Expedition is a campaign. the donator get an overview of what impact his contribution could actually do.
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IDEA
Global Expedition app is inspired by the Google Earth function. You can easily zoom in and out around the whole globe to find different WWF projects.
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VISOALIZATION
​When viewing a specific project.
The donator can see how the project would look like.
before or in the future, with or without any donations. with the help of a timeline.
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ACTION
In Global Expedition app there are two scroll functions. one for the timeline and one for the
amount of the donation.
The donator can get a perspective of what a donation can lead to. how actually his donation help this project.
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CALL TO DONATE
call for donate!!!
a strong and emotional imagery.
reach out to people’s feelings.
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GET INVOLVED
After the donator adjusts the amount.
a pop up button shows up saying,
"Get involved", if clicked, it takes the user to the donation form.
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