WWF
GLOBAL EXPEDITION
Brief
How might we trigger reactions from people so they feel empowered to get engaged?
IDEATION
Global Expedition is a campaign where you get an overview of what impact your contribution could actually do.
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IDEA
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The app is inspired by the Google Earth function. You can easily zoom in and out around the whole globe to find different WWF projects.
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VISOALIZATION
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When viewing a specific project you can see how the world looked before and what it will look like in the future with or without any donations, with the help of a timeline.
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ACTION
In total there are two scroll functions, one for the timeline and one for the
Amount of the donation.
In this way the user can get a perspective of what a donation can lead to.
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CALL TO DONATE
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This is where we decided to put very strong and emotional imagery where we
reach out to people’s feelings.
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GET INVOLVED
When the user adjusts the amount, a pop up button shows up saying,
"Get involved", if clicked, it takes the user to the donation form.
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