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MY DEAR
Wearable's for H&M
Brief
How might we help people to get pure information without a bias, by using new technologies?
IDEATION
HOW MIGHT WE …
Help people to connect in an easy way,
and make them feel they’re connected
to a dear person all the time?
KEY OBJECTIVES:
Emotional connection
Fashion & Trend
Hype & Fun
THE PRODUCT
Collection of wearable jewelry
that connects with each other.
Only 2 of each jewelry connects.
Jewelry can reacts when touched.
WEARABLE TECH MARKET:
Estimated at US$50 billion
(and growing) by 2018
Will grow 5x faster than
the mobile revolution
Smart clothing & motion
tracking are two of the
higher growth categories
WHY H&M?
Cutting edge, inspiring fast fashion
Meets your customers needs to stay connected
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